FDM’s data-driven insights, industry expertise, and prescriptive analytics empower our clients to better understand which products are selling, at what price and the why behind the buy

Get In Touch

What is selling?

MILLIONS OF POINT-OF-SALE DATAPOINTS RECEIVED EXCLUSIVELY FROM EVERY MAJOR UK TELCO.

FDM’s reputation for unrivalled data quality and granularity is driven by its industry leading point-of-sale datasets, which provide the most accurate view of UK Telecoms market share and brand performance measurement.

This enables clients to stay ahead of market fluctuations, optimise product portfolios, and drive sales efficiency by pinpointing where to sell, at what price, and under which promotional strategy.

At what price?

WIDELY RECOGNISED AS THE INDUSTRY AUTHORITY.

FDM’s best-in-class 10-year pricing database is utilised by over 20 UK telecoms providers including 5,000+ industry leaders and 25,000+ contact centre agents.

This data powers pricing claims across the sector within direct marketing, financial results, investor relations and regulatory publications.

FDM’s human-led methodology captures 100% of available KPIs to guide pricing and promotion strategy with more granular data and accurate recommendations. This is why FDM are trusted by global manufacturers to audit brand consistency, prominence, and positioning (Share of Voice).

Why behind the buy

FDM’s prescriptive analytics utilise proprietary data, an expert-led methodology, and an innovative approach to create trusted, actionable and forward-looking insight.

FDM’s market demand forecasts (Think Market) consider the impact of historical offers to actual market performance to help define optimal pricing strategies and to drive revenue growth.

FDM are also relied upon to provide its expert analysis of quarterly financial results; rigorously standardising available performance indicators to form insightful market forecasts.

Who we
work with

Trusted by leading brands

Manufacturers, Price Comparison Websites and Every Major UK ISP & Mobile Network Operator

Trusted by the Industry

Delivering consistent results and ROI to the Industry’s Leading Brands.

Instrumental during planning cycles with valuable insight

  • “FDM have been an instrumental partner over our planning cycles providing tons of valuable insight and recommendations, helping us to understand how customers view our brand. With FDM’s support I genuinely feel like we’re in a much stronger position heading in to each quarter.” (Market Intelligence Lead, Sky)

Understanding market trends and consumer needs

  • “FDM has become a key strategic partner, supporting our Market intelligence team to better understand market trends and consumer needs. We switched to FDM because of their collaborative approach and the better data quality vs the automated pricing solution we had at the time” (Head of Insights, BT)

Better planning of our commercial offers

  • “The FDM broadband point-of-sales panel has allowed us to size the fixed broadband market; allowing for better planning of our commercial offers and marketing investments. These insights also help us to identify potential market risks and are widely used in weekly commercials meetings, including by the Exco” (Head of Competitor Intelligence, Virgin Media O2)

Careers.
Join our team

We benefit from a rich and diverse mix of people, skills, and cultures. It is the contribution, combination, and collaboration of this talent that has turned us into market leaders.

Now is an incredibly exciting time to join FDM. FDM is a fast-paced, vibrant and determined business, with opportunities for everyone.

Click here to apply